This year’s march did not end in front of the mall at Hollywood and Highland, but instead it ended directly in front of CNN’s headquarters in Los Angeles.

Immediately, upon arriving, the general manager of KPFK led the protesters in a chant demanding CNN to cover this massive event, as they apparently haven’t before over the past 5 years. He followed it up with an exclamatory “Fuck CNN!” The protesters followed suit, whole heartedly.

The program is continuing, under the literally chilly shadow of the CNN building.