By Manila Ryce
Published Friday, August 22nd, 2008, 12:36 am
Filed under: Society/Culture: Sexuality, Society/Culture
This is a pretty significant societal marker. Now gay couples can join the rest of us in expressing their love with store-bought, commoditized affection
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.
“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.
Hallmark’s largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
Hallmark started offering “coming out” cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
2 Responses to “Hallmark Now Making Gay Wedding Cards”
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Hallmark, the premier greeting card company has recognized that everyone should celebrate with gay couples. Marriage is the ultimate status between two devoted people. We’ve created a blog to affirm ALL couples. Mariah & Byron Caffection: Married To My Best Friend
08/22/08 at 5:59 pm
This is cool.
I didn’t think Hallmark would’ve had the nerve to do this.
08/24/08 at 7:55 pm